CAMPAIGN A: WE GET IT

Multi phrase campaign (similar to NYC subway poster concepts.)

Structure:  

Headline: Statement of skepticism or excuse for graduate studies.  We Get it.

Subtext: One or two sentence explanation of St. Rose understands the struggle and has implemented programs to help address potential issues.

Examples:

Life as a working professional is busy. We Get it.

Undergrad loans are expensive. We Get It.

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CAMPAIGN B: Support=Value

(St. Rose method) = VALUE

Following branding guideline, Use the white text to describe an advantage of St. Rose. Followed by "=VALUE", emphasizes the value all of the school's programs have.

 

EXAMPLES

FINANCIALAID=VALUE

JOBPLACEMENT=VALUE

FLEXSCHEDULE=VALUE

LOCATION=VALUE

(BRAINSTORM MORE)=VALUE

STROSE=VALUE

 

AD CAMPAIGN: Similar to the posters currently on campus, each of these titles could be a stand alone print/poster. For a digital campaign, we could animate the text, to flip through the many different examples and end on "STROSE=VALUE"

 

 

 

 
 
 
 
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