CAMPAIGN A: WE GET IT
Multi phrase campaign (similar to NYC subway poster concepts.)
Headline: Statement of skepticism or excuse for graduate studies. We Get it.
Subtext: One or two sentence explanation of St. Rose understands the struggle and has implemented programs to help address potential issues.
Life as a working professional is busy. We Get it.
Undergrad loans are expensive. We Get It.
CAMPAIGN B: Support=Value
(St. Rose method) = VALUE
Following branding guideline, Use the white text to describe an advantage of St. Rose. Followed by "=VALUE", emphasizes the value all of the school's programs have.
AD CAMPAIGN: Similar to the posters currently on campus, each of these titles could be a stand alone print/poster. For a digital campaign, we could animate the text, to flip through the many different examples and end on "STROSE=VALUE"